All activities that you perform to promote your practice (regardless if it’s online or offline) are going to push more traffic to your website. That’s why step number 1 is to make sure you have a killer website. Your Chiropractic website needs to be polished up so that it is successful for you and all your efforts to promote your practice are maximized.
Here are key components to think about with your website.
Make sure your design is modern. Old and dated designs do not make a good first impression. The design should also be mobile responsive. Well over half of your website visitors are going to be visiting from their phones, so your site needs to work well on all screen sizes.
Optimized for Conversions
Besides just making the website look pretty, it also needs to drive visitors to convert. Conversions are things like: phone calls, form submissions, calendar bookings, etc. Put your phone number in your header and make it clickable. Put strong calls to action like “Book Appointment” buttons throughout your content. Push visitors to take the next step.
Show Patient Reviews
Somewhere on your site, highlight your patient testimonials. The social proof is extremely powerful for potential new patients. This builds a huge amount of trust that you care about your patients and helping them achieve their health goals. We use a Google Reviews floating widget which validates that the reviews are from real patients.
Chiropractic stock photography is cheesy. We’ve all seen it, and so have patients. For a few hundred bucks, you can hire a local photographer to come in and take a bunch of really great photos of you and your team, working on patients, around the office, etc. These pictures will do wonders in showing off your professionalism and highlighting your practice in the best light possible.
Online Appointment Booking
Offer your website visitors the ability to book an appointment right on your site. A lot of people do not like to pick up the phone and call businesses. And a lot of people don’t like filling out forms because they never hear back, or it turns into a phone call anyways. Putting an online calendar allows patients to book themselves an appointment without having to interact with anyone which increases conversion rates for your visitors.
Optimized for Search Engines
How your website is built and the content on the pages plays a major role in how well you can rank on search engines like Google. Having a beautiful website with custom photos is great, but if people can’t find your website on Google, it’s not going to limit your success. You have to optimize your website to be crawled and ranked properly by search engines so you can actually show up in search results.
As a Chiropractor, you’re not expected to know all the ins and outs of building a website, learning the tools, and managing it. It’s recommended that you work with a website partner to hit your goals. But this list gives you talking points and a list of deliverables you want from your website partner.
Once you have your website in a good place, it’s time to start doing the activities that will drive in patients and build your online reputation.