The pages on your chiropractic website matter a lot. There are 2 primary goals with your pages:
Each page should help educate patients on the power of chiropractic care. When a patient is on your website, they are trying to learn more about the problem they are having and if you can help them. Teach them about common problems and how you help with those problems in your office.
- Build Search Engine Rankings
Google and other search engines read your content. If your content is good, highly relevant, and valuable to readers, it’s more likely your pages will be served in search results to people looking online. This is extremely valuable when trying to attract new patients into your office, especially because these patients are already online looking for you.
Here are some of the most important pages to consider for your chiropractic website:
Chiropractic Website Home Page
Your home page is usually the first page patients will see when they land on your site. You’ll want to highlight your office, you as the doctor, patient testimonials, and top services/symptoms that you treat in your practice.
Make sure to include all the primary contact information for your practice:
- Practice Name
- Address (with a map)
- Phone Number
- Email Address
About The Chiropractor Web Page
This about page helps patients get to know you as the doctor. Have a professional headshot along with a brief bio. Include a little bit about your experience as a doctor as well as some personal info as well to give patients something they can relate to.
This is also a great page to introduce your team members. Include their names, titles, and even a photo. That way patients can get to see who they’ll be working with if they use your practice for care. This helps build rapport before you even meet them.
Chiropractic Service Pages
Service pages help patients understand your specialties and what types of treatments you perform at your chiropractic office. This is extremely important for patient education for the different things you do, but also for ranking on search engines.
If someone was searching for a chiropractor that specialized in pregnancies, having a “Prenatal Chiropractic Care” services page is going to help educate those patients on that type of care, as well as give you a dedicated page that will rank on search engines.
Examples of services pages:
- Chiropractic Care
- Pediatric Chiropractic Care
- Prenatal Chiropractic Care
- Athlete Chiropractic Care
- Auto Accident Chiropractic Care
- Wellness Chiropractic Care
- Spinal Decompression
- Massage Therapy
Think about all your services and build a dedicated page with lots of really good content for your chiropractic website.
Just like you did for your services, you’ll want to build out pages for all the primary symptoms that you treat. Each symptom should have its own dedicated page.
If someone is searching for Sciatica Treatment, you should have a page dedicated to talking about Sciatica. This helps teach them about Sciatica as well as gives you a page that Google will rank when people are searching online.
Examples of symptom pages:
- Back Pain Treatment
- Sciatica Treatment
- Headache & Migraine Treatment
- Carpal Tunnel Treatment
- Vertigo Treatment
- Disc Injury Treatment
- Whiplash Treatment
Think about all the different symptoms that you typically see in your office or want to treat in your clinic. Make a list, and build out pages for each symptom. Make sure it’s filled with really good content that educates about that symptom and shows how chiropractic care can help.
Chiropractic Resource Pages
Resource pages help patients on your site with additional miscellaneous items. Things like Directions to your practice, Payment Options for their care, your Chiropractic Blog, external links to important material, etc. A dedicated Resources section helps house all these types of items that are valuable to website visitors.
Book Appointment Page
This is a dedicated page where patients can request an appointment. Ideally, it’s a calendar where patients can select a day and time to book a slot. If you don’t have the ability to have an online calendar, an “Appointment Request” form can be an alternative method. But having a dedicated page for this is important for the patient experience.
New Patient Pages
These are great pages to help new patients get the information they need to get started. One page could be details about your New Patient Special offer. Another could be your Intake Forms. Another page could be a “First Visit” page to set expectations for those who have never been to a Chiropractor before.
Patient Testimonials & Reviews Page
Of course, you’ll want a dedicated spot to show your patient reviews and testimonials. This helps build credibility for your practice as well as build trust with patients considering you for care.