Website & Local SEO Case Study: How Calhoun Spine Care 14×'d Their Google Rankings

The challenge

Before CHIROBASIX, Calhoun Spine Care was effectively stuck on Google. For more than a year the practice hovered around 140 ranked keywords, barely visible for the searches that send new patients to a chiropractor in Calhoun, GA. The website wasn’t built to rank, and organic search was a trickle rather than a dependable source of new appointments for Dr. Blake Derrick’s team.

What we did

We rebuilt the website from the ground up and paired it with a focused local SEO program. That meant a fast, technically clean foundation, service and location pages structured around what patients actually search for, and the on-page and local signals Google needs to trust and rank a health-focused site. No gimmicks, just the fundamentals done properly and consistently.

The results

Per SEMrush, Calhoun Spine Care went from about 140 keywords to a peak of 1,996 in March 2026, a 14× jump in Google visibility. Just as important, the growth held. Rankings climbed steadily through the back half of 2025 and into 2026, and in June 2026 the site ranked for 1,957 keywords, about 98% of its all-time peak. That durability is what separates a lucky month from a genuine, lasting change in how a practice shows up online.

Fourteen times the keywords, and still at 98% of that peak three months later, in June 2026, makes this one of the strongest SEO results in our case studies.