How Rodgers-Stein Chiropractic 9.6×'d Their Google Rankings

The challenge

Before CHIROBASIX, Rodgers-Stein Chiropractic ran two Texas clinics but was nearly invisible in Google’s organic results. In early 2024 the practice ranked for roughly 163 keywords, and that number sat flat month after month with no real upward movement. Serving both Conroe and Huntsville meant they had to compete in two separate local markets at once — and their old site simply wasn’t built to win either one.

What we did

We rebuilt the site on a fast, SEO-first foundation and mapped a page structure organized around the practice’s services and the symptoms patients actually type into Google. Every service and condition earned its own dedicated, indexable page, and the whole architecture was tuned to rank in both Conroe and Huntsville rather than spreading a single generic location page too thin. Local SEO tied it together across the two markets.

The results

The keyword footprint climbed from 163 to a peak of 1,565 ranked terms — a 9.6× increase, per SEMrush. That growth now translates into roughly 900 organic visits from Google every month, the highest organic traffic of any practice in our client portfolio, with 9 keywords holding positions in Google’s top three. The service-and-symptom page structure is what carries the practice across its entire market, and the ramp only began accelerating once the new architecture was fully indexed.

From 163 keywords to a market-leading ~900 organic visits a month, Rodgers-Stein Chiropractic now owns more of Google across two Texas markets than any other clinic in the CHIROBASIX portfolio.