Website & Local SEO Case Study: How Rodgers-Stein Chiropractic 9.5×'d Their Google Rankings

The challenge

Before CHIROBASIX, Rodgers-Stein Chiropractic ran two Texas clinics but was nearly invisible in Google’s organic results. In January 2024 the practice ranked for 164 keywords, and that number sat flat month after month with no real upward movement. Serving both Conroe and Huntsville meant they had to compete in two separate local markets at once, and their old site simply wasn’t built to win either one.

What we did

We rebuilt the site on a fast, SEO-first foundation and mapped a page structure organized around the practice’s services and the symptoms patients actually type into Google. Every service and condition earned its own dedicated, indexable page, and the whole architecture was tuned to rank in both Conroe and Huntsville rather than spreading a single generic location page too thin. Local SEO tied it together across the two markets.

The results

The keyword footprint climbed from 164 in January 2024 to a peak of 1,565 ranked terms in December 2025, a 9.5× increase, per SEMrush. By June 2026 that growth was worth roughly 900 organic visits from Google a month (SEMrush estimate), the most of any practice in our case studies at the time, with 9 keywords in Google’s top three. The service-and-symptom page structure is what carries the practice across its entire market, and the ramp only began accelerating once the new architecture was fully indexed.

From 164 keywords to about 900 organic visits a month by June 2026, Rodgers-Stein Chiropractic built a Google footprint across two Texas markets.