Website & Local SEO Case Study: How OPTMZ State Spine Booked 70+ New Patients in Month One

The challenge

Dr. Jerald Chavez opened OPTMZ State Spine from scratch in September 2023, about an hour outside the Bay Area in Tracy, California. He was new to the area, knew almost nobody, and was starting with a brand-new practice: no website, no online footprint, and no patient base to build on. The question that kept him up at night was a simple one: how was he going to fill the schedule?

What we did

CHIROBASIX built the practice a complete launch stack. That meant a fast, conversion-focused website designed to turn visitors into booked appointments, local SEO to earn visibility in Tracy-area search, ongoing content to build authority, and CRM automation to capture every inquiry and follow up without anything slipping through the cracks. Every piece pointed at the same goal: putting a new practice in front of local patients the moment they started searching, and making it effortless to book.

The results

The very first month, OPTMZ State Spine booked more than 70 new patients, far beyond what Dr. Chavez expected for a practice that opened with zero name recognition. On the search side, the new site climbed from 0 to a peak of 600 keywords ranking on Google in February 2026 (SEMrush), building the kind of local visibility that keeps a schedule full long after launch week. For a doctor who started out worried about an empty appointment book, the pipeline filled fast, and kept producing.

“Our first month we hit over 70 new patients, and that was a lot more than I thought we were going to get. They definitely delivered.” - Dr. Jerald Chavez, OPTMZ State Spine