How Sarasota Chiropractic Took the Top of the Map in Four Months

The challenge

Dr. Abraham Kozma runs Sarasota Chiropractic and Physical Therapy on Fruitville Road, offering both chiropractic and physical therapy under one roof. His problem was not the practice. It was the company he had been paying to market it.

“I wanted to look for new website marketing companies because the one I was with for a few years, I felt it was stale. I thought I was paying a lot of money for very little service.”

The specifics were concrete. Very little blogging written for chiropractic. Almost nothing done to get the practice listed anywhere beyond its own site. And a national agency big enough to serve any industry, which in practice meant it understood his.

“Although it was a national, very large website marketing company, I don’t think it did very much with chiropractic or physical therapy, which my office has both.”

The search data agreed. A 49-point scan of Google’s local results across Sarasota on May 1, 2026 put the practice at an average map rank of 6.7. It held a top-three spot at only 4 of the 49 points measured, ranked #1 at none of them, and fell outside the top ten entirely across nine points south and east of the office. Organic search was flat too: 209 keywords ranking on Google in May, essentially where it had been sitting for nine months.

What we did

CHIROBASIX took over the website, the local SEO and the paid social. The listings work started immediately, which is the part Dr. Kozma noticed first.

“As soon as I signed up with them, they had me on the Better Business Bureau and multiple other sites such as that, and I thought the value was significantly higher for what I received.”

Then the advertising. Short vertical video built around Dr. Kozma himself, running on Facebook and Instagram, aimed at the two things a Sarasota practice actually gets called about: car crash injuries and everyday back and neck pain.

“I started noticing my website and my office promotions on all of the social media websites, Facebook, Instagram, and the like. It was very much better quality in advertisements, and much more visible.”

The results

The map flipped. By September 1, 2026 the same 49-point scan averaged 2.2, with the practice in the top three at 42 of 49 points and #1 at 19 of them. The nine points that had been outside the top ten were gone. The worst single position anywhere in the scan improved from 17th to 8th.

Organic search moved with it. Per SEMrush, keywords ranking on Google went from 209 in May to 492 in August, roughly 2.4x, with top-three keywords more than doubling from 11 to 24.

What Dr. Kozma measured was simpler, and it was not rankings.

“The volume of patient referrals from the advertisements has multiplied by at least two to three times, and I think that holds value since we’re getting it to pay for itself plus some.”

He also noticed something about the calls themselves.

“We started getting more calls that were real calls and not fake ones that we saw with the other company frequently.”

Asked what he would tell another chiropractor weighing the switch, he came back to the thing that made him leave in the first place.

“If you’re looking for a website company that does what they say they will do, I think CHIROBASIX is phenomenal with regards to that. You get a dedicated person there that we can communicate with, and when we ask for something, it’s almost an immediate response we get back. So I think their communication’s excellent.”

Dr. Abraham Kozma, Sarasota Chiropractic and Physical Therapy