Marketing Resources & Guides

The Marketing Journal

Actionable chiropractic marketing strategies, playbooks, and tactical breakdowns from the CHIROBASIX team — written for chiropractors and built to be used the same day.

Featured Strategy

The Ultimate Guide to Omnipresent Marketing for Chiropractors

How to be everywhere your patients look — without burning out your team or budget.

April 4, 2026 · 10 min read

Latest articles

Patient Acquisition

Chiropractors: The 3-Phase Marketing Plan to Win New Patients and Spend Less on Ads

Chiropractors: Use a 3-phase marketing plan with PPC, social/PR, and SEO to win new patients faster while spending less on ads and building lasting growth.

November 24, 2025 · 10 min

AI & Automation

AI Receptionist for Chiropractors: 24/7 Virtual CA Books New Patients

AI receptionist for chiropractors: meet the 24/7 Virtual CA that answers insurance questions and books new patients via chat, text, and voice.

November 13, 2025 · 12 min

Patient Acquisition

Chiropractic New Patient Special: How to Price It for Volume vs. Quality

Chiropractic New Patient Special: how to price it for volume vs. quality, reduce first-visit risk, and find the sweet spot with simple testing.

November 11, 2025 · 11 min

1 Simple Weekly Google Business Profile Post That Helps Chiropractors Rank Higher on Google Maps

Learn the 1 simple weekly Google Business Profile post chiropractors can use to rank higher on Google Maps and attract more local patients.

November 6, 2025 · 10 min

How Chiropractors Can Respond to Google Reviews (HIPAA-Safe) to Boost Local SEO

Learn how chiropractors can respond to Google reviews—HIPAA-safe templates, tips, and automation—to build trust and boost local SEO.

October 28, 2025 · 10 min

How to Get More Google Reviews for Your Chiropractic Practice with a QR Code Flyer (Free Canva Template)

Boost Google reviews for your chiropractic practice with a QR code flyer. Step-by-step Canva guide plus a free template to print and place in-office.

October 13, 2025 · 9 min

The Facebook Ads Strategy Every Chiropractor Needs (No More Low-Quality Leads)

Discover a Chiropractor Facebook Ads 5-step video retargeting funnel that educates, builds trust, and attracts high-quality patients affordably.

October 13, 2025 · 11 min

How to Reinstate Missing Google Reviews on Your Google Business Profile: 2025 Guide for Chiropractors

Reinstate missing Google reviews on your Google Business Profile with this 2025 guide for chiropractors—exact steps, timelines, and best practices.

October 8, 2025 · 10 min

Google Local Services Ads vs. Google Ads: Which is Better for Chiropractors?

A newer form of advertising from Google where you only pay per phone call, not per click.

September 2, 2025 · 5 min

The Chiropractic Practice Media Day: The Ultimate Guide to Chiropractic Content Creation

The most important marketing assets you can create for your practice is a professional library of photos and videos.

July 3, 2025 · 11 min

AI & Automation

How Chiropractors Can Use AI Technology to Grow Their Practice

Creative ways Chiropractors can utilize AI technology to help automate, streamline, and grow their practice.

October 12, 2024 · 9 min

Patient Acquisition

Nurture Your Patients With Email Marketing

Email marketing is an important part of any chiropractor's toolkit and can be extremely powerful in growing your practice.

March 30, 2022 · 15 min

The Ultimate Chiropractic Website Checklist

Everything you need to have a killer chiropractic website for your practice so you can dominate online and drive in new patients.

January 18, 2022 · 19 min

Digital Marketing for Chiropractors: Ultimate Guide [7 Steps]

Learn how to maximize your practice's digital footprint and grow to be the top practice in your area.

December 5, 2021 · 17 min

How To Get More Patient Reviews: Full Guide for Chiropractors

Everything you need to know to generate patient reviews for your practice.

October 5, 2021 · 12 min

SEO for Chiropractors: Ultimate SEO Guide for Chiropractic Practices

Everything Chiropractors need to know about ranking higher on Google to drive in new patients consistently.

September 22, 2021 · 15 min

Patient Acquisition

How To Get More Chiropractic Patient Leads from Your Website

Increase your new patient leads by optimizing your website to convert. Turn web visitors into patients.

September 16, 2021 · 10 min

Patient Acquisition

How To Get More Chiropractic Patient Referrals

Follow this plan to build a massive referral program within your practice to drive your growth.

September 2, 2021 · 11 min

Chiropractor Facebook Ads: Ultimate Guide To More Patients

The ultimate guide to getting new patients by running killer Facebook Ads.

August 25, 2021 · 15 min

8 Tips for Chiropractors to Rank Higher on Google

Get found by patients already looking for you. Learn how to get more patients into your office by ranking higher on Google.

August 17, 2021 · 10 min

Why Your Facebook Leads Suck & How To Fix It

People don't go to Facebook to find a Chiropractor. It's time to rethink your Facebook Advertising strategy so you can actually grow your practice.

August 11, 2021 · 13 min

How Chiropractors Can Get Better Results from Facebook Ads

6 key strategies for increasing your lead quality and performance from Facebook Ads.

August 3, 2021 · 11 min

6 Chiropractic Marketing Tactics to Implement In 2021

We pulled together a few unique tactics that you should implement into your marketing program.

July 2, 2021 · 10 min

How To Make Better Chiropractic Videos for Facebook Ads

Tips and tricks to make killer Chiropractic Videos to use on Facebook.

June 14, 2021 · 12 min

Patient Acquisition

How Chiropractors Can Get More Patients from Google

Learn how you can dominate Google and get a consistent stream of new patients.

June 9, 2021 · 12 min

Chiropractor's Guide to Google Business Profile Listings

Everything you need to know to claim your practice on Google and climb the rankings of the Google Map Pack.

May 16, 2021 · 14 min