Website & Local SEO Case Study: How The Chiropractor at Castlebury 6.7×'d Their Google Rankings

The challenge

Rebuilding after a business-partner split, Dr. Craig Ellison, with more than 35 years in practice, was effectively starting over. He’d retired the old-school screening tables and parted ways with a string of digital marketing vendors that all looked alike and never delivered. The paid campaigns he’d run before leaned on cheap, discount-driven offers, which pulled in bargain-hunters rather than patients who actually trusted him.

What we did

CHIROBASIX built a brand-first digital presence for the practice: a new website, local SEO, and paid social on Facebook and Instagram, all designed around recognition and trust instead of throwaway offers. Rather than racing to the bottom on price, the campaigns introduce Dr. Ellison the way a good referral would, so prospective patients arrive already familiar with who he is and how he practices. Every channel points back to one consistent brand.

The results

Per SEMrush, the site grew from 189 ranked keywords in September 2024 to 1,258 in March 2026 (a 6.7× increase), and in June 2026 it had 19 keywords in Google’s top three positions and an estimated ~450 organic visits a month. But the number that matters most to the practice is conversion: the patients coming in from digital marketing now close at the same rate as word-of-mouth referrals. For a doctor who had written off ad vendors entirely, that shift changed how the practice grows.

“I’ve hired a lot of digital marketing companies and they all seem to be cut from the same cloth. But Nick has done something different.” - Dr. Craig Ellison, The Chiropractor at Castlebury