SEO, Google & Facebook Ads Case Study: How Crystal Grove Chiropractic Went From 1–3 New Patients a Week to a Consistent 5–15

The challenge

Dr. Jacob Henricksen had been a chiropractor for over ten years, but Crystal Grove Chiropractic in Lutz, FL, just outside Tampa Bay, was brand new. He was paying an agency that ran Facebook ads and nothing else, for roughly what a full program costs, and the results were not holding up.

“I was already starting to see the inconsistency with having a different marketing company that was promising me one thing, however, delivering another.”

At that point the practice was seeing perhaps one to three new patients a week. What he wanted was not a spike. It was stability.

What we did

We took over the whole program rather than one channel of it: rebuilding and beefing up the website, running Google Ads and Facebook Ads, managing social media, and, the piece he singles out, building an organic SEO footprint from a standing start.

That meant treating content as an ongoing operation, not a launch task: blog posts every week or two, podcast episodes every couple of weeks, regular social content, and a steady flow of new Google reviews. As he puts it:

“I don’t think people understand how important regular website content is and updating.”

We also built out the parts of the site that answer what patients actually search: dedicated symptom pages for knee pain, back pain, neuropathy, carpal tunnel and headaches, service pages for spinal decompression, prenatal, pediatric and athlete care, and a location page for Wesley Chapel to reach the neighbouring market.

The results

The floor moved, and it stayed moved. A practice that had been managing one to three new patients a week now runs a consistent minimum of five, with weeks as high as 13 to 15, holding up even through the slower parts of the season. The number that matters to Dr. Henricksen is not the peak; it’s that the bad weeks stopped.

It did not stop at volume. Dr. Henricksen reports that overall monthly collections have increased and kept increasing, and that the quality of the inquiries changed too, “a lot more serious inquiries, a lot more people willing to take their health into consideration.”

On Google Maps, the practice went from page two to the map pack. A 49-point rank scan across Lutz and the surrounding Tampa suburbs averaged 13.2 on September 1, 2025, outside the top ten almost everywhere, which in practice means invisible. By January 1, 2026 that average was 2.7: 42 of the 49 scan points sat in the top three, and every point was in the top five, including the outlying grid squares up towards Land O’ Lakes. That is the difference between existing on Google and being one of the three names a patient actually sees.

The search footprint was built from nothing. Before launch the domain ranked for no keywords at all. By August 2026 it ranked for 136 (Semrush). Highlights along the way:

• #1 for knee pain treatment lutz and #2 for lower back pain treatment in lutz (Semrush, July 2026)
• 64 keywords that surface in the Google Map Pack (BrightLocal, August 2026), the local results that drive phone calls
• 25 separate keywords on the Wesley Chapel location page alone in July 2026, including chiropractor wesley chapel (390 searches a month)
• A library of blog content pulling its own rankings, on everything from whiplash recovery to spinal alignment

Most of that growth came in 2026. The keyword count more than tripled between January and August 2026 alone.

“It has just been very regular, consistent, gradual build with CHIROBASIX, and I’ve been very satisfied so far.” - Dr. Jacob Henricksen

In his words

“If it’s something you’re sitting on the fence about, I would say go ahead and just do it. It was one of the best decisions I have made for my business.”