How Alter Chiropractic Took Over Delray Beach on Google
“These guys have their finger on the pulse. They make sure everything's at the highest level possible in the chiropractic industry, so I can focus on my practice.”Get Results Like Alter Chiropractic
From Invisible To #1 Across Delray Beach
A 49-point scan of Google's local results for “chiropractor”: each dot is where Alter Chiropractic ranked when searched from that exact spot in Delray Beach, FL.
Map data © OpenStreetMap contributors, © CARTO. Rank positions from a local Google Maps grid scan.
Climbing Google, Month After Month
Every keyword Alter Chiropractic ranks for on Google, tracked monthly since launch.
Hear It From Dr. Ryan Alter
Video Ads That
Build Trust First
Short educational video ads we run on Facebook and Instagram for Alter Chiropractic, so people nearby get to know the practice before they ever book a visit.
The challenge
Dr. Ryan Alter had built Alter Chiropractic in Delray Beach into a busy practice (8,000+ patients and 500+ five-star reviews), but on Google, it didn’t show it. An April 2025 local-search scan put the practice at an average Google Maps rank of 12.9, unranked across much of the surrounding area. The reputation was there; the online visibility wasn’t.
What we did
Dr. Alter had come from a bigger, more corporate web company and wanted the opposite, a partner he could actually reach. CHIROBASIX rebuilt his website around his own photos and video, took over their local SEO, the compounding work that moves a practice up Google’s Map Pack: a dialed-in Google Business Profile, locally-relevant content, and the on-site and off-site signals Google weighs when it decides who ranks for “chiropractor” in Delray Beach, and runs their Google Ads so new patients arrive from the Map Pack, organic search, and paid search at once. CHIROBASIX also runs his Facebook video ads, short educational clips featuring Dr. Alter himself. Every photo, video, and change runs through an approval workflow, so what goes live is exactly what he signed off on.
The results
The map flipped from red to green. By September 2025, the same 49-point scan averaged a Google Maps rank of 1.8, with Alter ranking #1 at 33 of the 49 points measured across the city, up from a single #1 before. From the Turnpike to the coast, “chiropractor” put Alter at the top.
Organic search followed, and then some. Per SEMrush, Alter’s count of keywords ranking on Google grew from roughly 150 in September 2024 to a peak of 1,996 in February 2026, and stood at 1,655 in May 2026, about 11× where it started. Alter went from a great practice nobody could find to the one Delray Beach found first.
“My website is dialed in about perfectly, and my new-patient activity is consistent. I’m getting new ones from Google every week. I’m not having to babysit any of it, so I can focus on my patients. I’d highly recommend them.” - Dr. Ryan Alter
A Site Built To Rank & Convert
Questions About This Case Study
How long did it take Alter Chiropractic to climb Google Maps?
Did Alter Chiropractic's organic Google rankings grow too?
What did CHIROBASIX do for Alter Chiropractic?
Similar Results
Ready For Results Like Alter Chiropractic?
Book a free strategy call and we’ll map out exactly how to grow your practice: website, Google, ads, and reviews, all in one place.
Schedule a Free Call