How Douglass Chiropractic Rebuilt After Dropping Insurance

The challenge

Dr. Timothy Douglass has been a chiropractor for more than three decades, and Douglass Chiropractic is a fixture in Destin.

“We have been in practice for over 30 years. We’ve been in our current location in Destin, Florida for 17 years.”

Then the practice made a hard business decision. It dropped insurance, and new patients slowed to a trickle. The marketing company it had at the time was not helping.

“Before CHIROBASIX, we had worked with another marketing company, and we weren’t thrilled with it. We didn’t like it at all, really. And we had dropped insurance, so we had a big drop in our practice, and we knew we needed to do some marketing.”

The search data showed how much room there was. A 49-point scan of Google’s local results across Destin on March 13, 2026, in the first week of the partnership, put the practice at an average map rank of 7.5. It held a top-three spot at only 2 of the 49 points measured and ranked #1 at none of them. Along the northern edge of the grid it mostly fell outside the top ten, and at one point it didn’t show up at all.

What we did

CHIROBASIX started with the thing everything else depends on: a new website to replace an older one, live in April 2026. Around it we built location pages for nearby towns, including Miramar Beach, Santa Rosa Beach, Niceville, Fort Walton Beach and Crestview, plus pages for the symptoms people search for, and a steady run of educational articles.

Then the rest of the system: local SEO and the Google Business Profile, Google Ads, and short vertical Facebook video ads built around Dr. Douglass himself.

“Once we started with CHIROBASIX, they helped us redesign our website, which was an older website. It brought in a lot of new patients. We saw a lot of people coming in for our Google ad. Our Google listing has improved a great deal, and we’re very happy with that.”

The part Dr. Douglass singled out, though, wasn’t software. It was training his team on marketing and on asking patients for reviews, in a way that made it easy to keep doing.

“The impact that CHIROBASIX did on our practice and our team, I think the number one thing was bringing in new patients. Number two was training for our staff about marketing and getting reviews from patients, and making that an easy, streamlined process.”

The results

The map flipped. By September 1, 2026 the same 49-point scan averaged 2.3, with the practice in the top three at 46 of 49 points and #1 at 11 of them. The worst position anywhere in the scan went from 14th (plus one point where the practice didn’t appear at all) to 4th.

Google search moved with it. Per Google Search Console, the site’s monthly search impressions grew from 3,124 in May to 10,149 in August, about 3.2x, and the number of different searches it showed up for went from 143 to 457. For the search “chiropractor in destin,” its average position went from 6.6 in April to 1.3 in August. Per SEMrush, keywords ranking on Google reached 53 in August, the highest count in more than three years of data.

The review training showed up too. The practice’s Google profile went from 47 reviews in late June to 57 by late September, holding a 4.9-star average.

What mattered to Dr. Douglass was the front door.

“So the new patients, it was a big boost for us because we had trickled down. We weren’t bringing in a lot of new patients, so getting that in was significant.”

And how it felt to get there.

“The training that CHIROBASIX provided was significant and stress-free, where the other company we worked with was very stressful.”

Asked what he would tell another doctor looking for a marketing partner, he came back to one thing.

“I’m kind of an old-timer, and technology is not my strong suit, so I just want to encourage anybody looking for a marketing company: they really listen. They do not interrupt. They are great listeners. They really evaluated what our needs were, what our short-term and long-term goals were. I would highly recommend CHIROBASIX for website design, increasing search engine optimization, which I didn’t know what that was before, and just really working with a team that listens and cares, and they deliver.”

Dr. Timothy Douglass, Douglass Chiropractic