How Cape Fear Chiropractic Doubled New Patients in Wilmington

The challenge

Dr. Tyler Ledford had done the hard part. Eight years into practice, he’d relocated from Raleigh to the coast and opened his own private practice in Wilmington, NC — but for the first several months, new-patient growth was flat. With little marketing beyond a small referral base, the practice hovered at 15 to 20 new patients a month and stayed there. He wanted to take things to the next level.

What we did

On a recommendation from his mentor, Dr. Tory Robson of Winner’s Edge, Dr. Ledford brought in CHIROBASIX. We started with the foundation: a rebuilt website with updated photos, video, and patient testimonials, built from a clear checklist of action steps. With the site converting, we launched a Google Ads campaign — mapping the exact keywords, symptoms, and patient types the practice wanted to attract across Wilmington.

The results

The growth took off in the first month of the campaign. A practice that had been flat at 15 to 20 new patients a month roughly doubled to between 35 and 45 — enough that the real challenge became scheduling and staffing for the volume, not finding it.

“Nick and the whole team have been great from the beginning — patient, responsive, and they gave us the checklist and materials to revamp the website. If you’re a chiropractor considering CHIROBASIX, I highly recommend them.” — Dr. Tyler Ledford