Google Ads Case Study: How Stonelake Chiropractic Won New Patients From Week One in Austin

The challenge

Dr. Jacoby Bergeron moved to Austin knowing no one and built his practice the hard way: health talks, expos, and chasing patients one conversation at a time. The office was brand new, the website ranked for nothing, and every new patient depended on him showing up somewhere in person. He wanted a steadier, more passive stream of patients who were already looking for help, not ones he had to convince from a cold start.

What we did

CHIROBASIX built Stonelake a fast, search-ready website and launched a focused Google Ads campaign aimed squarely at people in Austin actively searching for a chiropractor, high-intent prospects who are already looking, not cold audiences that need warming up. Alongside the paid campaign, we set up local SEO from scratch so the practice would build durable organic visibility over time, the compounding channel that keeps producing after the ad spend is done.

The results

The ads worked from day one. Stonelake landed six new patients in the first two weeks (roughly three per week) from a practice that started with no local footprint. Underneath the paid traffic, the site climbed from 0 ranked keywords to a peak of 257 in February 2026 (SEMrush), and in June 2026 it had 10 keywords in Google’s top three positions. One channel delivered patients immediately; the other kept building a foundation that keeps working month after month.

“We got three new patients the first week and then three new patients that second week, and we’ve been rolling with new patients ever since.” - Dr. Jacoby Bergeron, Stonelake Chiropractic