Facebook & Meta Ads Case Study: How Trident Health & Chiropractic Books 20–30 New Patients a Month

The challenge

Dr. Kyle Garbart opened Trident Health & Chiropractic in Spartanburg, SC completely from scratch, a brand-new practice with no existing patient base, no local reputation, and a market already served by established chiropractors. Building a practice and figuring out marketing at the same time is where most new offices stall. Rather than piece it together himself, Dr. Garbart handed the marketing to CHIROBASIX from day one.

What we did

We built Trident’s website and ran per-service paid social on Facebook and Instagram, a dedicated campaign for every new offering as Dr. Garbart rolled it out, from IV hydration to dry needling. Each service got its own targeted ads instead of one generic “come see a chiropractor” message, so the right patients were matched to the right treatment. As the practice added new services, we spun up new campaigns to match, keeping the pipeline full month after month.

The results

Every single month since opening, Trident has pulled double-digit new patients through the door, upwards of 20–30 a month, from a standing start. Compared with some established chiropractors in town, Dr. Garbart is attracting three to four times the new patients they bring in. For a practice that launched with zero patients and zero local presence, that’s the difference between a slow ramp and a full schedule. As he describes the return on the marketing spend, it’s astronomical.

“Compared to some of my colleagues out in town, we have attracted anywhere between three to four times the amount of new patients they are bringing in. The return on investment is astronomical.” - Dr. Kyle Garbart, Trident Health & Chiropractic