How Narrows Chiropractic Tripled Its Online New Patients

The challenge

After 22 years in practice, Dr. Sean Flaherty had heard every marketing pitch — and been let down by most of them. Narrows Chiropractic was an established name in Tacoma, but its online presence wasn’t pulling its weight. Inconsistent listings, a dated website, and no reliable way to turn local searches into booked appointments left the practice generating only about 10 new patients a month online. Understandably, Dr. Flaherty came to CHIROBASIX a skeptic.

What we did

We started with the foundation. CHIROBASIX cleaned up Narrows Chiropractic’s online profiles and NAP consistency so Google could trust who and where the practice was, then rebuilt a clean, professional website designed to convert visitors into appointment requests. On top of that we layered Google Ads, putting Narrows in front of Tacoma patients actively searching for a chiropractor at the moment they were ready to book.

The results

The online new-patient flow tripled. What had been about 10 new patients a month from the practice’s online presence climbed to roughly 30 a month — three times the volume, from the same practice, in the same city, simply reaching more of the people already looking for care. For a doctor who’d been burned by marketing companies before, the change was hard to argue with. Two decades of practice gave Dr. Flaherty plenty to compare it to, and this was the result that finally stuck.

“Before CHIROBASIX I would basically get around 10 new patients a month from my online presence. Now that online presence generates about 30 new patients a month.” — Dr. Sean Flaherty, Narrows Chiropractic