Facebook Ads & Local SEO Case Study: How Spinal Rehab of Lake Geneva Tripled Its New Patients

Ami (Practice Manager) · Lake Geneva, WI

“I honestly don't think our practice would still be in business right now if we didn't have CHIROBASIX helping us.”

Website Local SEO Facebook Ads

Get Results Like Spinal Rehabilitation Center of Lake Geneva

Qualified new patients / month

10–11 30–35

Care-package value

$3,000–$4,000

per new patient (24 visits)

Watch Their Story

Hear It From Ami (Practice Manager)

The challenge

Spinal Rehabilitation Center of Lake Geneva was a low-volume practice fighting to make its marketing pay off. New patients trickled in at roughly 10–11 a month, and too many of the leads coming through never turned into people who actually walked in the door. The math had gotten tight enough that the practice was weighing whether it could keep its doctors on staff.

What we did

CHIROBASIX rebuilt the practice’s marketing around quality instead of raw lead volume. We launched a new website, ran local SEO aimed at high-value, condition-specific searches, and layered in Facebook Ads to put the practice in front of people already looking for the kind of care it provides. The goal was simple: attract patients with real intent, not just clicks and form fills that go nowhere.

The results

Qualified new patients tripled, from 10–11 a month to 30–35 a month, and these were people who actually showed up and started care rather than leads that fizzled. With each new patient representing about $3,000–$4,000 in care-package value across a typical 24-visit plan, the swing was significant. Instead of cutting back, the practice added a doctor and invested in new equipment.

“I honestly don’t think our practice would still be in business right now if we didn’t have CHIROBASIX helping us.” - Ami, Practice Manager, Spinal Rehabilitation Center of Lake Geneva

Questions About This Case Study

How many more new patients did Spinal Rehab of Lake Geneva get?

Qualified new patients tripled, from 10–11 a month to 30–35 a month. These were people who showed up and started care, not leads that fizzled. Before, the practice was weighing whether it could keep its doctors on staff. Instead, it added a doctor and invested in new equipment.

What is one new patient worth to this practice?

About $3,000 to $4,000 in care-package value, based on a typical 24-visit plan. At that value, going from 10–11 to 30–35 qualified new patients a month was a significant swing for the practice.

What marketing did CHIROBASIX run for the practice?

A new website, local SEO aimed at high-value, condition-specific searches, and Facebook Ads. The old problem was leads that never walked in the door, so everything was built to attract people with real intent, not clicks and form fills that go nowhere.